As the EU enters a new phase of regulatory and economic stewardship under the 2024–2029 von der Leyen Commission, the 12th European Retail Innovation Summit 2025 serves as a premier forum for debating the future of one of the major engines of European economic growth. Against the backdrop of a drive for greater competitiveness, this high-level event brings together policymakers, industry leaders, consumer advocates, and NGOs to explore the critical themes shaping the retail and e-commerce sectors.
The Summit will dive into key priorities such as evolving consumer rules and digital fairness, strengthening enforcement mechanisms to support a thriving and competitive single market, and advancing the sustainability agenda. Participants will gain insights into how innovative policies and practices can drive sustainable growth, protect consumers, and enable businesses to flourish in a rapidly evolving digital landscape.
Thank you to all speakers, our sponsor & delegates who joined us. We look forward to seeing you at the 2026 edition. In the meantime, should you wish to find out more about speaking and sponsorship opportunities at next year’s event, please contact anne-lise.simon@forum-europe.com










Henna Virkkunen, Executive Vice President, Tech Sovereignty, Security and Democracy, European Commission As Executive Vice-President for Tech Sovereignty, Security and Democracy, Henna Virkkunen is tasked with combatting the increasingly complex security threats facing the EU, whilst at the same time strengthening our external borders and our internal security. This goes hand in hand with her responsibility to ensure our freedoms, justice and democracy are strengthened too.
Michael McGrath, Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection, European Commission Michael McGrath assumed the role of EU Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection on 1 December 2024, as a member of the European Commission under the leadership of President Ursula von der Leyen.
As a member of the College of Commissioners, Commissioner McGrath contributes to delivering on the Commission’s overall political priorities, set out in the Political Guidelines underpinning the European Commission 2024 – 2029.
Commissioner McGrath has specific responsibility for upholding the rule of law, protecting democracy and fundamental rights, tackling disinformation, improving criminal justice cooperation and strengthening the rights of victims of crime, and improving EU competitiveness through the reform of company law and civil law. Commissioner McGrath has lead responsibility for consumer protection policy for almost 450 million consumers in the EU, and works to ensure full enforcement of the General Data Protection Regulation, and promoting trusted data flows with international partners.
Commissioner McGrath has been appointed by President von der Leyen as Chairperson of the Commission Project Group on Democracy, and is a member of the Project Groups on Artificial Intelligence; Startups and Scaleups; European Savings and Investment Union; and European internal Security.
Prior to this, Commissioner McGrath served as Ireland’s Minister for Finance from 2022 to 2024, as Minister for Public Expenditure and Reform from 2020 to 2022, and was an elected member of the Irish Parliament between 2007 to 2024. As Minister for Finance, he had a key role in decisions made across government, and was Ireland’s representative at the Eurogroup and Ecofin meetings of European Finance Ministers, and was Governor of a number of international bodies that Ireland is a member of, including the European Investment Bank, the IMF, the World Bank, and the European Bank for Reconstruction and Development.
Commissioner McGrath holds a Bachelor of Commerce from University College Cork, is a qualified Chartered Accountant and has undertaken studies with the London School of Economics and Political Science. He held senior roles in both the private and public sectors before entering politics full-time.
Aurel Ciobanu-Dordea, Director, Circular Economy, DG ENVI, European Commission Since May 2022 he is the Director in charge of Circular Economy in the European Commission’s Directorate-General for Environment.
Between January 2014 and April 2022 he worked as the Director in charge of enforcement, cohesion and the European Semester in the same DG. Before that he was the Director for Equality in the Directorate-General for Justice since April 2011, in charge of equality and fight against discrimination, after having been the Director for Fundamental Rights and EU Citizenship within the same DG and in DG Justice, Freedom and Security since June 2009.
He joined the European Commission in 2009. He holds an LL.M. from the University of Illinois (US) and a Ph.D. from the University of Bucharest (RO).
Maria-Myrto Kanellopoulou, Head of the Unit Consumer Law, European Commission Maria-Myrto Kanellopoulou is the Head of Unit for Consumer Law at the European Commission’s Directorate-General for Justice and Consumers. A lawyer with longstanding experience in EU policy making, Myrto has primarily focused on legal and external affairs since joining the European Commission in 2009. She has been a member of the cabinets of the European Commission Vice-President for promoting our European way of life (2019-2024), the Commissioner for International Cooperation and Development (2014-2019), and for Consumer Policy (2013-2014). Her earlier experience includes positions at the Commission’s Directorate-General for Health and Consumers, the European Anti-Fraud Office and the American Chamber of Commerce to the EU. Myrto studied law in Athens and in Berlin and holds a master’s degree in EU international relations and diplomacy from the College of Europe in Bruges.
Gosia Nikowska, Head of Unit for Artificial Intelligence Innovation and Policy Coordination, DG CNECT, European Commission Gosia Nikowska is Head of Unit in the AI Office of the European Commission. She is in charge of AI innovation and policy coordination. Previously, she was responsible for digital transformation of industrial ecosystems in DG CONNECT. She graduated from the Warsaw School of Economics and the Polish National School of Public Administration. She started working for the European Commission in 2004 and has occupied various functions since then.
Rita Wezenbeek, Director of Platforms, DG CONNECT, European Commission Rita Wezenbeek is Director of Platforms Policy and Enforcement in DG CONNECT. The Platforms Directorate is in charge of policies and regulations applicable to online intermediary services, including the supervision of the implementation and enforcement of the Digital Services Act and the Digital Markets Act (the latter jointly with DG COMP). These two new Regulations establish strong rules to ensure a safe, fair and open platform economy for European citizens and businesses, and give the Commission significant regulatory powers over “gatekeepers” and very large platforms and search engines.
Rita joined the European Commission in 2002. Before moving to DG CONNECT in December 2020, she was the head of the units dealing with Anti-Trust and Telecommunications (2017-2020) and Retail Financial Services and Payment Systems (2010-2017) in DG Competition.
Before joining the Commission, Rita worked for sixteen years as a private lawyer, specialized in European and corporate law, in a Dutch/ Belgian law firm. She also was a Member of the Commission on European Integration, an independent advisory body on foreign policy to the Dutch government and Parliament.
Maria Guzenina, Member, European Parliament Maria Guzenina is a Finnish politician and former Minister of Health and Social Services serving as a Member of the European Parliament (MEP) since July 2024, representing the Social Democratic Party of Finland within the Progressive Alliance of Socialists and Democrats. In the European Parliament, she is a member of the Committee on the Internal Market and Consumer Protection (IMCO) and the Delegation for Relations with the United States. She also serves as a substitute member of the Committee on Women’s Rights and Gender Equality (FEMM) and the Committee on Culture and Education (CULT), as well as the Delegation for Relations with Southeast Asian countries and the Association of Southeast Asian Nations (ASEAN).
Prior to her tenure in the European Parliament, Guzenina was a member of the Finnish Parliament from 2007 to 2024, where she worked in committees such as the Grand Committee (2008-2024), the Constitutional Law Committee (2015-2024), the Social Affairs and Health Committee (2007-2011), among others. In 2011-2013, Guzenina served as Finland’s Minister of Health and Social Services. She also chaired the Social Democratic Women of Finland (2008-2012) and the Finnish delegation to the Council of Europe (2013-2019).
Since 2004, she has also been a member of the Espoo City Council. Before entering politics, Guzenina was a prominent Finnish journalist.
Katinka Worsøe, Digitalisation Attaché, Permanent Representation of Denmark to the EU Katinka is attaché for digitalisation and telecommunication at the Danish Permanent Representation to the EU, and will be chairing the Working Party on Telecommunications during the Danish Presidency in autumn 2025. Katinka came from a position as chief advisor in the Danish Ministry for Digital Government, where she has been responsible for negotiating the AI Act and the Cyber Resilience Act. Earlier she has worked in Brussels for six years at the Danish Chamber of Commerce and EuroCommerce.
Katinka Clausdatter Worsøe commenced in the position as attaché for digitalisation at the Danish Permanent Representation to the EU in august, replacing Maria Danmark Nielsen. She will be in Brussels for at least two years, and will chair the Working Party on Telecommunications during the Danish Presidency of the Council in the autumn of 2025. Katinka came from a position as chief advisor in the Danish Ministry for Digital Government and Gender Equality, where she has been responsible for negotiating the AI Act and closely involved in the negotiations of the Cyber Resilience Act, as well as many other digital files. Earlier in her career she has worked in Brussels for six years at the Danish Chamber of Commerce and EuroCommerce, with responsibilities within primarily digitalisation, competition policy as well as sustainability.
Gero Furchheim, President, Ecommerce Europe Since 2009 CEO of Cairo AG, a SME based in the Frankfurt region which sells high-quality design furniture via cairo.de, cairo.fr, cairo.at and cairo.ch as well as in two design stores in Frankfurt and Nuremberg. Since 2025 President of Ecommerce Europe and since 2014 President of the German E-Commerce and Distance Selling Trade Association (bevh). 2021-2024 Vice President of the Federation of German Wholesale, Foreign Trade and Services (BGA). 2008-2009 Managing Director of the creative inneneinrichter GmbH & Co. KG buying group in Darmstadt. 1998 – 2008 Division Manager Corporate Communications at Leica Camera Group. He began his career in 1994 as press officer International Coordination Agfa-Gevaert Group at Bayer AG, Leverkusen. Born in Krefeld in 1971, he lives in Frankfurt with his partner.
Ilya Bruggeman, Director, Digital, Single Market, and Consumer Policy, EuroCommerce Ilya and his team deal with digital, payments, single market and consumer policy. They run the IMCO and Payments committees. He worked previously for the Dutch Retail Association and as a public affairs consultant. Ilya is a Dutch national and studied Public Administration at Leiden University in the Netherlands.
Juliette Beaulaton, Policy Director, Ecommerce Europe Juliette Beaulaton is Policy Director for Ecommerce Europe, leading the work of the Sustainability Working Committee and the Payments Working Committee of the association. She specialises on circular economy, waste-related legislation and environmental communication. Before joining Ecommerce Europe in 2018, Juliette studied political science and European politics in France and started her career in European public affairs consultancies working on digital and environmental policy.
Stephan Tromp, Deputy Secretary General, HDE Over 25 years of experience as GmbH managing director and association managing director. Deputy Chief Executive Officer of the German Retail Association (HDE) and also Managing Director of the association subsidiaries HDE Trade Services GmbH and IFS Management GmbH.
Stephan understands both political processes and the economic management of companies. His thematic focus is on business development and IT / digitalization. His activities are always internationally oriented and in the German Trade Association, he is responsible for the cross-sectional topic of digitalization, among other things.
Another focus of Stephan’s work is the development and management of internationally oriented services, particularly in the area of quality assurance. For example, since 2002 he has built up the IFS (www.ifs-certification.com) auditing standard for trade and industry for supplier evaluation, which is used worldwide. In addition, he was a member of the Berlin House of Representatives and European policy spokesman for the German CDU parliamentary group until 2006.
Amber Bechrouri, Director Sustainability and Consumer policy, Amazon Amber Bechrouri is Director of EU Public Policy at Amazon, where she is responsible for the company’s interactions with the European Union institutions across a wide range of issues, including on consumer and sustainability policy.
Amber has been in Brussels and active in policy and government affairs since 2001, initially in the paper industry, then at Nike. She was Head of EU and International Policy at UK consumer group Which?, before joining Amazon in 2017.
She speaks English and French.
Didier Mamma, Vice President, Data in-store and circularity, Decathlon Didier is an innovative and forward thinking business leader with hardened skills in data analytics.
Fiery about the incredible opportunities of ML and AI, he works daily to make Decathlon the smart company for sports and wellbeing by leveraging data. In his role, he discovers new patterns, detects weak signals to transform business processes (internal) and to create new experiences for sports enthusiasts (external); he infuses AI & ML everywhere in the business augmenting Decathlon’s performances and making it the smart company in the Sport and Wellness ecosystem.
Didier has also a solid track record in sports ex. high level sportsman he is still doing climbing competitions a regular Rocktrips.
Didier has more than 20 years of experience in the strategic and operational management of profit centers (P&L) and subsidiaries of global companies and has proven experiences in the multi-cultural business environment within matrix organizations. Prior to Decathlon Technology, Didier was for 5 years at Amadeus, first as the Global Head of Commercial Travel Intelligence and then as Senior Vice President of Data Platform (Analytics & Data Science Airlines). He also spent 5 years at SAP as Vice President of Big Data, IoT, Digital Transformation Sales EMEA.
Patrycja Gautier, Head of Consumer Rights, BEUC Patrycja Gautier is Head of Consumer Rights at BEUC, the European Consumer Organisation.
BEUC represents 44 independent national consumer associations from 31 European countries. The primary task of BEUC is to act as a strong consumer voice in Brussels and to try to ensure that consumer interests are given their proper weight in all EU policies.
Within BEUC, Patrycja leads a team following the developments of the EU consumer law acquis, including around the green and digital transition, as well as files related to product liability, product safety and passenger rights.
She holds an LL.M. in European Law from the University of Luxembourg and a Master in Laws from University of Gdansk (Poland). Prior to joining BEUC, Patrycja worked for the Polish Permanent Representation to the EU, the European Commission and completed an internship at the Court of Justice of the European Union.
Tomáš Prouza, President of SOCR CZ – Czech Retail Federation Tomáš Prouza (1973) is the President of the Czech Trade and Tourism Association and a Vice-President of the Czech Chamber of Commerce. He is a Vice-President of EuroCommerce and the Chair of the Single Market Committee at Eurochambres.
Before returning to private sector in 2018, he was State Secretary for EU Affairs of the Czech Republic (2014-2017). His previous experience includes working for the World Bank in Washington, D.C. and being a Deputy Minister of Finance responsible for financial markets, European Union and fiscal policy, as well as co-founding and operating two successful startups.
Mechteld Fletcher, Deputy Director-General of Customs, Netherlands Currently, Mechteld is responsible for the maintenance and development of the Department of Policy, Strategy and International Affairs. As Deputy-Director General she is responsible for the international course of the Customs Administration. Mechteld aims to strengthen international networks, solidify relationships with international stakeholders and represent the interest of Dutch Customs abroad.
Aside from this, Mechteld is responsible for the department in which strategy, operational policy and international affairs come together. The department has a highly collaborative role and responsibility to the other departments of Customs, Dutch Ministries and international partners. This department is newly formed following the reorganization of the national departments of Customs and will be further strengthened in the coming years.
Jorn Palm, General Counsel, bol Jorn Palm is General Counsel at bol, a role he has held since November 2022. Currently he is responsible for leading the bol legal, compliance, public affairs and risk & control teams. With over 20 years of legal experience, he previously worked at Koninklijke Ahold Delhaize N.V. in senior positions, including leading the company secretariat of Ahold Delhaize and Director of IT Law & Global Vendor Management. Jorn’s career also includes roles at Albert Heijn, ABN AMRO Bank, Exact International, and Grolsche Bierbrouwerij Nederland. He holds a law degree from the Radboud University in Nijmegen.
Maike Jansen, Manager Public Affairs, Thuiswinkel.org Maike Jansen is Manager Public Affairs for Thuiswinkel.org, the Dutch association representing the digital commerce sector. Maike and her team deal with a wide range of issues relevant for the Dutch e-commerce sector, such as level playing field, consumer law, product legislation, sustainability, payments, and platform legislation. Before joining Thuiswinkel.org, Maike worked at Ecommerce Europe, leading the work of the e-Regulations Working Committee. Maike studied political science and EU studies in the Netherlands and Germany and started her career in public affairs by working in a Brussels based consultancy working on digital policy.
Ruben Missinne, Data & Analytics Officer, Colruyt Group Ruben Missinne is a data management and technology expert with 15 years of experience at Colruyt Group, where he has spent the last ten years leading the “Data & Analytics” division. Ruben has been instrumental in developing robust data governance frameworks, ensuring that data is secure, well-managed, and accessible for strategic decision-making. He is passionate about building strong, collaborative data teams and fostering a culture of data-driven innovation. His expertise spans optimizing inventory, improving operational efficiency, and enhancing customer insights, with a strong focus on data quality, privacy, and compliance. Ruben believes that successful data strategies are rooted in teamwork and collaboration, enabling organizations to unlock the full potential of their data assets.
Jacob Wulff Wold, Tech & AI Reporter, Euractiv Jacob is a tech reporter covering AI, privacy and research and innovation policy at Euractiv. He has a master’s degree in applied physics, and worked with AI policy in Norway before joining Euractiv.
William Parker, Founder, Parker Advisory EU William has more than 20 years of experience in EU and European government relations including 11 years working for Dell Technologies. During his career he has helped numerous companies manage their Government affairs issues helping them manage the political process. William advises numerous associations and companies on energy and environmental issues including work on climate change policy, waste and chemicals legislation. William holds a BA (hons) in European Studies with Spanish from the University of Manchester.
Ruben Missinne, Data & Analytics Officer, Colruyt Group Ruben Missinne is a data management and technology expert with 15 years of experience at Colruyt Group, where he has spent the last ten years leading the “Data & Analytics” division. Ruben has been instrumental in developing robust data governance frameworks, ensuring that data is secure, well-managed, and accessible for strategic decision-making. He is passionate about building strong, collaborative data teams and fostering a culture of data-driven innovation. His expertise spans optimizing inventory, improving operational efficiency, and enhancing customer insights, with a strong focus on data quality, privacy, and compliance. Ruben believes that successful data strategies are rooted in teamwork and collaboration, enabling organizations to unlock the full potential of their data assets.
Ruben Missinne, Data & Analytics Officer, Colruyt Group Ruben Missinne is a data management and technology expert with 15 years of experience at Colruyt Group, where he has spent the last ten years leading the “Data & Analytics” division. Ruben has been instrumental in developing robust data governance frameworks, ensuring that data is secure, well-managed, and accessible for strategic decision-making. He is passionate about building strong, collaborative data teams and fostering a culture of data-driven innovation. His expertise spans optimizing inventory, improving operational efficiency, and enhancing customer insights, with a strong focus on data quality, privacy, and compliance. Ruben believes that successful data strategies are rooted in teamwork and collaboration, enabling organizations to unlock the full potential of their data assets.
The European retail and e-commerce landscape is undergoing a significant transformation driven by new digital and sustainability regulations. Ensuring a level playing field is essential to foster fair competition, protect consumers, and enable businesses of all sizes to thrive. This session will delve into the complexities of achieving this level playing field, focusing on the enforcement of key regulations such as the Digital Services Act (DSA), Consumer Protection Cooperation (CPC) Regulation, and the implementation and enforcement of the General Product Safety Regulation.
The rapid advancement of artificial intelligence (AI) and digital technologies is transforming the retail sector. From personalised shopping experiences to supply chain optimisation, AI offers both opportunities and challenges for businesses and regulators alike. This session will examine how AI and other digital tools can be leveraged to drive innovation and economic growth in the retail sector.
For several years, the European Commission has been reviewing its consumer protection framework to ensure it remains fit for the digital age. With the Digital Fairness Act proposals expected in 2025, the focus is shifting to tackling emerging potential consumer risks, including dark patterns, addictive design, influencer marketing, digital subscriptions, and personalisation. As digital retail evolves, safeguarding consumers and ensuring transparency in online interactions will be critical to maintaining trust. This session will explore how fair digital practices can foster consumer confidence and contribute to a competitive and sustainable digital economy.
As retailers face economic pressures and growing regulatory demands, the necessity to ensure that consumers continue to have the information and guidance to make sustainable choices is vital. How does the green agenda and the retail sector's responsibilities in this regard, interact with the broad competitiveness agenda? This session will examine the policy levers and market incentives needed to advance the discussion around how EU sustainability goals intersect with the realities of retail operations, exploring how smart regulation can reduce burdens while accelerating progress towards a more sustainable and competitive single market.
Introduction to Executive Vice President and Closing Remarks: Luca Cassetti
Partner Ecommerce Europe is the united voice of the European Digital Commerce sector, representing the interests of companies selling goods and services online to consumers in Europe. Our mission is to act at EU level by engaging with policymakers to create a better regulatory framework for all e-merchants. Ecommerce Europe is a platform where our members can stay informed, exchange best practices, and define common positions on EU legislation impacting the sector.
Partner EuroCommerce is the principal European organisation representing the retail and wholesale sector. It embraces national associations in 27 countries and 5 million companies, including leading global players and many small businesses. Over a billion times a day, retailers and wholesalers distribute goods and provide an essential service to millions of business and individual customers. The sector generates 1 in 7 jobs, offering a varied career to 26 million Europeans, many of them young people. It also supports millions of further jobs throughout the supply chain, from small local suppliers to international businesses. EuroCommerce is the recognised European social partner for the retail and wholesale sector.
Sponsor Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth’s most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You’ll also hear us say that at Amazon, it’s always “Day 1.” What do we mean? That our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Melanie Thomas
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This event will take place in person only on 10 April 2025, with places free of charge.
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